Contact for reports: services@alayrix.com.
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Legal
Conduct rules, moderation and enforcement
1.1 This Acceptable Use Policy and Community Guidelines (the "Policy") applies to every person who accesses or uses Flowence, the Flowence mobile applications or Alayrix managed services (the "Services"), including customers, Authorised Users, agency clients, contributors, invitees and visitors (each a "User"). It forms part of the Flowence Master Subscription Agreement and the Alayrix Managed Services Terms, and capitalised terms not defined here have the meaning given in those documents.
1.2 This Policy sets conduct rules only. Liability, indemnity and remedies are governed by the Master Subscription Agreement or the Managed Services Terms, as applicable.
1.3 The Services are business tools. Flowence does not operate a public social network, but Users may create, store, share and publish content, collaborate with others and publish to Third-Party Platforms, and this Policy sets the standards that apply to that activity.
Users must: (a) act lawfully and honestly; (b) respect the rights, safety, dignity and privacy of others; (c) be transparent about who is communicating and, where required, about paid, sponsored or AI-generated content; (d) take responsibility for what they create, approve and publish; and (e) respect the rules of the platforms to which they publish.
Users must not create, upload, store, generate, schedule, publish, send or share through the Services any content that:
Users must not: (a) use the Services in violation of Applicable Law; (b) create accounts by fraud, use false identities, or operate accounts for the purpose of evading enforcement; (c) share credentials or sell, rent or transfer accounts; (d) interfere with, overload, scrape, probe or attempt to breach the security of the Services; (e) circumvent usage limits, access controls or technical measures; (f) use automation, bots or scripts other than the documented API; (g) engage in coordinated inauthentic behaviour, spam, mass unsolicited messaging, or artificial inflation of engagement, followers or reviews; (h) manipulate or evade the rules of a Third-Party Platform, including the use of the Services to operate networks of fake accounts; (i) send commercial messages in breach of anti-spam laws (including CASL, CAN-SPAM, the Spam Act, the GDPR and ePrivacy rules and the Pakistan Prevention of Electronic Crimes Act); (j) use the Services for unsolicited or deceptive political or influence operations; (k) use the Services to train a competing machine learning model; or (l) assist or encourage any other person to do any of the above.
5.1 Users must not use AI Features or the AI-assisted Services: (a) to generate any content prohibited by clause 3; (b) to create deceptive synthetic media ("deepfakes") of real persons, or to impersonate a real person, a brand or an official source, without that person's documented consent and clear disclosure; (c) to produce content intended to deceive the public about its AI origin where disclosure is required by Applicable Law or by a Third-Party Platform; (d) for biometric identification or categorisation, emotion recognition or social scoring; (e) for automated decisions that significantly affect a person's legal rights, employment, credit, insurance, education, housing or access to essential services; (f) to generate medical, legal, financial or tax advice presented as professional advice; (g) to generate or optimise malware, phishing or social-engineering content; (h) to generate sexual content, or any depiction of a minor in any sexualised or exploitative context; (i) to submit sensitive personal data, children's data, secrets or credentials as Inputs contrary to the Master Subscription Agreement; or (j) to attempt to extract model weights, system prompts or training data, or to bypass safety filters.
5.2 Users are responsible for reviewing AI Output before using it, and for complying with disclosure and labelling obligations (including Article 50 of the EU Artificial Intelligence Act and Third-Party Platform rules) for content they publish. The Operator may apply machine-readable markings or provenance information to AI Output, and Users must not remove them where removal would violate Applicable Law.
5.3 The Operator may restrict, filter, log for safety purposes or refuse any Input or output that violates this Policy, and may report certain content to authorities as required by law.
Users must ensure that advertising and marketing content: (a) is truthful, not misleading and substantiated before publication; (b) clearly discloses paid partnerships, sponsorships, affiliate relationships, material connections and AI generation where required; (c) uses only genuine reviews and testimonials from real customers, with all required consents, and never purchases, fabricates, edits to mislead or incentivises reviews without disclosure; (d) does not use hidden fees, false urgency, fake scarcity, fake countdown timers, misleading discounts or other manipulative design ("dark patterns"); and (e) complies with the rules applicable to the products, services and audiences concerned.
Users must own or have licensed all fonts, images, icons, music, video, stock media, templates and other materials they upload or use, and must observe the licence limits of any such materials supplied through the Services. Users must not remove copyright notices or attribution where a licence requires them.
8.1 The Operator has zero tolerance for child sexual abuse material ("CSAM"), child sexual exploitation and abuse ("CSEA") and any content that sexualises minors, whether real, synthetic or AI-generated. The Child Safety Standards Policy (Part 7) forms part of this Policy.
8.2 Users must not use the Services to contact, groom, solicit, exploit, endanger or exchange sexualised content with minors, or to target minors with inappropriate commercial or harmful content.
8.3 The Operator will remove CSAM and CSEA content immediately upon detection or report, preserve the evidence as required by law, terminate the responsible accounts, and report to the relevant authority, including the National Center for Missing and Exploited Children (NCMEC) under 18 U.S.C. section 2258A, the Canadian Centre for Child Protection and Canadian law enforcement under the Act respecting the mandatory reporting of Internet child pornography by persons who provide an Internet service, the Australian eSafety Commissioner, the Internet Watch Foundation or other competent authority, and the Pakistani authorities where required.
9.1 How to report. Any person may report content or conduct they believe violates this Policy or the law by emailing services@alayrix.com, using the in-app Report function (available on content and profiles in the Mobile Application), or through the contact form on the Flowence website. A report should identify the content (with URLs or screenshots), explain why it violates this Policy or the law, and give the reporter's contact details (anonymous reports are accepted for child-safety concerns).
9.2 Blocking. Users of the Mobile Application may block other users and hide content from within the application.
9.3 Response times. The Operator will acknowledge reports within two (2) Business Days. Reports of CSAM or CSEA, imminent harm or threats to life are treated as urgent and are reviewed and acted upon without delay and in any event within twenty-four (24) hours. Other reports are ordinarily reviewed within seven (7) days, and the Operator will notify the reporter of the outcome where practicable.
9.4 Good faith. Reports must be made in good faith. Repeated, abusive or knowingly false reports may result in action against the reporter.
10.1 Powers. The Operator may, in its discretion and without liability, review, remove, disable, restrict, label, demote or refuse content; limit or suspend features; warn, suspend or terminate Users or accounts; preserve and disclose information to authorities; and take any other action reasonably necessary to enforce this Policy, protect users and comply with law. The Operator has no general obligation to monitor content.
10.2 Enforcement ladder. Depending on severity, intent, history and risk, enforcement may include: (a) a warning or request to edit; (b) removal or restriction of content; (c) temporary suspension; (d) permanent termination; and (e) referral to law enforcement or regulators. Serious violations (including child exploitation, terrorism, credible threats, fraud and illegal activity) may result in immediate termination without prior warning.
10.3 Notice and statement of reasons. Where the Operator removes or restricts content or an account for violation of this Policy, it will, where practicable and lawful, notify the affected User and give a statement of reasons identifying the content, the ground for action, whether the action was taken under law or this Policy, whether automated means were used, and the options for appeal, in the form required by Article 17 of the Digital Services Act where it applies. The Operator may withhold notice where law enforcement requests it or where notice could cause harm or prejudice an investigation.
10.4 Appeals. A User may appeal an enforcement decision within six (6) months by emailing services@alayrix.com with the Account identifier and reasons. A reviewer who did not make the original decision will consider the appeal and respond ordinarily within fourteen (14) days. Appeals do not suspend the action unless the Operator so decides. Nothing in this clause limits a User's right to seek judicial remedies or, where applicable, to use an out-of-court dispute settlement body under Article 21 of the Digital Services Act.
10.5 Automated tools. The Operator may use automated tools, including hash-matching and classifiers, to detect prohibited content, particularly child sexual abuse material. Significant actions based solely on automated detection are subject to human review on appeal.
11.1 Copyright notices (DMCA). A copyright owner or its agent who believes that content on the Services infringes its copyright may send a written notice to the Operator's designated agent: to be appointed and registered with the U.S. Copyright Office, email services@alayrix.com. The notice must contain: (a) the signature of the owner or authorised agent; (b) identification of the copyrighted work; (c) identification of the allegedly infringing material and information sufficient to locate it; (d) the complainant's contact details; (e) a statement of good-faith belief that the use is unauthorised; and (f) a statement, under penalty of perjury, that the notice is accurate and that the complainant is authorised to act. Knowingly false notices may expose the sender to liability under 17 U.S.C. section 512(f).
11.2 Counter-notice. A User whose content has been removed may send a counter-notice containing: (a) the User's signature; (b) identification of the removed material and its former location; (c) a statement under penalty of perjury of a good-faith belief that the removal was a mistake or misidentification; (d) the User's name, address and telephone number; and (e) consent to the jurisdiction of the courts of the User's address (or, if outside the United States, any judicial district in which the Operator may be found), and acceptance of service of process from the complainant. The Operator may restore the material after ten (10) to fourteen (14) Business Days unless the complainant notifies it of court action.
11.3 Repeat infringers. The Operator will terminate, in appropriate circumstances, the accounts of Users who are repeat infringers.
11.4 Canada. Notices of claimed infringement under the Copyright Act (Canada) will be forwarded to the User concerned in accordance with the notice-and-notice regime, and the Operator will retain the required records.
11.5 Trade mark and other rights. Complaints about trade mark, publicity, privacy or other rights should be sent to services@alayrix.com with details sufficient to evaluate the claim.
12.1 The Operator may remove or disable access to content that is unlawful under the laws of any place where the Services are provided, and will respond to valid legal process, orders and requests from competent authorities, subject to its Privacy Policy. Where permitted by law and appropriate, the Operator will notify the affected User of a legal request and challenge requests it considers overbroad or unlawful.
12.2 Digital Services Act points of contact. For the purposes of Regulation (EU) 2022/2065, the Operator's single point of contact for Member State authorities, the European Commission and the European Board for Digital Services, and for recipients of the Services, is services@alayrix.com, and communications may be sent in English. Where required, the Operator will appoint a legal representative in the European Union and publish those details in this Policy. The Operator publishes transparency information as required by Applicable Law.
When publishing to or connecting a Third-Party Platform, Users must comply with that platform's terms, community standards, advertising policies and API terms. The Operator is not responsible for a Third-Party Platform's enforcement decisions, but may restrict a User's use of the Services where a platform's rules require it.
Persons who discover a security vulnerability should report it responsibly to services@alayrix.com and allow reasonable time for remediation before public disclosure. Good-faith security research that does not access, modify or destroy data of others, does not degrade the Services and complies with this clause will not be pursued by the Operator.
Violation of this Policy is a material breach of the Agreement. Suspension or termination under this Policy does not entitle the User to a refund, except as required by Applicable Law. The Operator's failure to enforce this Policy in a case does not waive its right to enforce it later. The Operator may update this Policy by notice in accordance with the Master Subscription Agreement.
Reports, appeals, copyright notices and legal and DSA contact: services@alayrix.com, using the matching subject line. Postal address: BnR360, H#C-40, Karachi University Staff Town, Karachi, Pakistan.